Professor of Communication as well as the College of Medicine at the Universityof Illinois at Urbana-Champaign. He is also the Associate Director of the HCOM program. Together, Professor Quick and his associates strive to save lives as well as greatly improve the quality of life for individuals by reducing the number of individuals currently waiting for an organ, cornea, or tissue transplant by way of designing, implementing and evaluating multi-media campaigns. His research also examines the role of cognition and emotion at work when processing persuasie health messages as well as portrayals of health issues to understand how these messages create, change and reinforce belief structures.